BUILT WITH PEOPLE IN MIND.
Building Systems & AI Responsibly.
Putting people first in operations.
I audit how SMBs use AI and technology, ensuring team members feel seen and understood in their operations. Focused on lean software and responsible AI solutions.
Start with the auditSee how it works
Drew Griffiths
Founder, World Shift Technologies
I have been an operations consultant since 2018. I saw the rise and potential threat of AI from a mile away. Most businesses said yes to AI because that is where things were going. Now all your tools are using AI, hardly any of it is helpful, and in most cases it is costing more time and energy than before. Now we are experiencing the harm to our environment when no guardrails are in place.
Teams are in tool burnout. Your operations are a combination of five or more systems that are barely working together. Add in AI and now you cannot tell if things are better or worse.
The fix is not ditching AI, because there are places it can help. It is creating a system that uses only what is necessary and supports the people involved.
What I Do
Audit the Operations
A structured look across people, processes, and technology. I map who is doing what and whether the work still matches what they were hired for. I trace how work actually flows. I document every tool you are running, what it costs, what it produces, and what it is taking from your team. We then evaluate where AI and automation will be effective and shift roles to keep team members doing what they do best.
The Build
After the audit, I design a system that takes into account the people, processes, and technology working together with as little AI as it takes to get the result. Sometimes that is one agent replacing three subscriptions. Sometimes it is cutting five processes and building a precision tool to replace them.
The Impact
AI and automation have a real environmental cost. Every model inference, every automation running, every tool idling adds up. A fixed portion of every project goes into verified programs doing real work on that problem. Reforestation. Ocean cleanup. Renewable infrastructure in underserved areas. Programs specifically chosen for transparency and accountability.
Who this is for
Ops and systems leads
Chief operators and team leads who want to help their team be more efficient in their tools and processes, but do not want to overcomplicate things with additional tools and AI.
Founders
AI and automation promise better visibility into reporting, efficiency, and understanding what is happening across your organization. Oftentimes that visibility is just noise, and you are not seeing the results you want.
Agencies and consultants
You take calls, gather information, and collect data about your clients that needs to be aggregated in a way that makes sense to you. Precise AI and the right set of tools can help you provide better services to your clients and teams.
BUILT WITH PEOPLE IN MIND.
My goal is simple: help organizations understand the real cost of the systems they are running and make sure they are using as little AI as it takes to do the most good for their team.
That means consolidating tools, subscriptions, and AI use. Optimizing processes and change management across departments to make sure teams are running efficiently and smoothly. Building lightweight solutions that scale with growth and change within the team.
Let's face it, AI is not going away. That does not mean you are not accountable for the costs it takes to use AI.
Drew Griffiths
Founder, World Shift Technologies
Hi, I'm Drew.
I have been consulting in operations for over nine years. I have been part of many teams, seen many systems built, helped set up automations and documentation, defined roles, and trained people across organizations of all sizes.
Most of the time, what I find is the same across all of them: underdocumented operations, overautomated systems, overcomplicated processes, and team members whose roles have never been fully scoped or talked through. When something changes, the change management piece is where teams fall apart. This has gotten even worse thanks to AI.
AI moves fast enough now that most organizations have no time to make sure anything is actually being handled before the next thing arrives.
I have been working in and around AI for four years with all of my clients. I am not anti-AI. I understand there are real use cases that actually help. What I am against is the wasteful use of AI and organizations not being accountable for their use and impact on their own teams.
I am passionate about technology and where AI can be used for good within organizations, and I want to help others be aware of their implementations.