When it comes to marketing a nonprofit, donation pages are essential. They provide an easy way for people to donate money to your cause, and they can be used in a variety of different ways. In this blog post, we will discuss some tips for creating an effective donation page that will help you raise more money for your nonprofit!
If done properly, these pages can be the staple of your marketing. They can be used in some of the following scenarios:
- On business cards
- Event details
- Email signatures
- Marketing materials
- Social media posts
Describe Your Needs Clearly
When creating a donation page, you must be clear about what you’re asking for. This means describing your needs in a concise and easy-to-understand way. This will help donors determine if their values align with their donation, making it easier for them to donate!
An example of a clear donation need might be: “We are raising $50,000 to feed 500,000 homeless individuals in our city by the end of 2023.” This is a clear and concise statement that donors can understand, and it communicates the purpose of the donation page.
Include Engaging Media
Another important element of a donation page is engaging media. This could be a video, images, or even a case study. The goal is to capture the attention of potential donors and show them why their donation is important.
For example, if you’re raising money for a new animal shelter, you might include videos of animals that have found a loving home thanks to the animal shelter.
Donations are about pulling on the emotional heart strings. Everyone in your organization feels strongly about the mission, so your audience should feel those passionate emotions as well.
Use an Easy & Effective Donation Software
To accept donations, you will need to use donation software. This is a piece of software that allows you to process donations and track donor information.
There are many different donation software options available, so be sure to do your research to find the best one for your nonprofit. Some donation software options include:
At World Shift Tech, we specifically help create easy-to-use donation pages on WordPress. It’s simple, easy for the client to adjust, and it can be used with your current website or domain.
Include Progress & The Contributions Made (Impact Made)
Your donors want to see the impact they have made through their donations. Include a progress bar or some indication on the donation page of how close you are to your goal and what has been accomplished so far. Make sure it can update in real-time or at least periodically.
Follow Up And Stay Connected To Your Audience
When a donation is made, it’s important to follow up with donors to say thank you! This can be done through an automated email and is usually set up in whatever donation software you use.
You can also use this to showcase donor contribution stories, update them on your progress, or invite them to future events.
Donors should also be added to your mailing list to stay up-to-date on your nonprofit’s work. This is a great way to cultivate relationships with donors and keep them engaged with your cause. Which in turn, could lead to their donation again in the future!